The Bay of Plenty

When eighteenth century navigator Captain James Cook sailed into the region aboard the Endeavour he was so impressed he aptly named it The Bay of Plenty. The region is still living up to its name and is one of the country's premier holiday destinations surrounded by over 100kms of glittering white sand, crystal clear, rolling surf beaches, beautiful harbours and with an unbeatable lifestyle.

Located on the East Coast of New Zealand's beautiful North Island, the Bay of Plenty offers so much choice. Head for the coast and take the opportunity to surf, fish, hire a boat or just dig your toes into the sand and read your book.

Drive inland to explore untouched New Zealand forest. Discover the charms of inland towns, restful harbour sancturies and fresh cascading river waters. In the Bay of Plenty there is something for everyone.